YinYan are wellbeing in the workplace specialists. Founded by chartered surveyor, yoga and meditation expert Robin Ellis who has a history of serious back problems. They access vacant spaces in commercial buildings throughout the UK using them to provide workshops and classes including: Yoga, Pilates and stress-busting meditation sessions.
We were asked to produce video content for online use to help grow the brand:
Following a series of pre-production meetings where our sole focus was to fully understand YinYan’s ethos, message and brand we structured a single day’s shooting schedule allowing for the production of 4 marketing focused videos.
These videos were designed specifically to connect with: YinYan’s key area of business growth nationwide, new customer base and document Robin’s inspirational story which we identified as a key selling strategy of the YinYan brand.
Our approach ensures YinYan can implement their marketing video series online over the longest period of time, allowing for maximum engagement with multiple intended audiences.
Visualise Your Business
When used effectively, video has the power to humanise your brand, engage with your customers, promote your products, services and much more.
Statistics show that online video works best when implemented into a structured marketing strategy. For example, including video on a landing page increases conversion rates by up to 80%.
We will help and support your company during all stages of production and collaborate with you to identify your key messages, understand your product or service and produce the absolute best possible video content that perfectly fits your business needs.
Marketing focused video packages – Affordable, on-time and on-budget.
“Electrobank took the time to understand our business, they were professional, reliable and the finished product is excellent, better than we could have wished for.”
– Robin Ellis, MD, YinYan
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